Catalog request form
A catalog request form is a classic B2B lead generator for companies selling wholesale, distribution, or industrial products. A buyer fills out the form, tells you their company, and selects whether they want a physical catalog, digital PDF, or both. They also specify their area of interest if you have product categories. You export the CSV and your sales team mails catalogs or sends digital links, creating a warm touchpoint for follow-up.
The form beside this text is live. Fill it in and submit it — it validates exactly as it would for a real respondent, and saves nothing.
Format choice saves mailing costs and respects buyer preference
Some buyers want paper catalogs; others prefer digital. Asking upfront means you mail only to buyers who will use it, saving print and postage costs.
Product category filters tell you what to pitch
If a buyer requests one category over another, your sales team knows exactly what to emphasise in the follow-up call.
No card required.
Catalog Request Form
Live previewHow to build this form
4 steps in the editor. Nothing here needs a paid plan.
- Add text fields for the requester's name, email and company name.
- Add a radio group for format preference: physical, digital, or both.
- Add a textarea for mailing address, used only when a physical catalog is requested.
- Add an optional select for area of interest or product category.
Fields in this form
6 fields, using 5 of the 19 field types available.
| Question | Field type | Required |
|---|---|---|
| Full name | Short text | Yes |
| Business email | Yes | |
| Company name | Short text | Yes |
| How would you like to receive the catalog? | Radio buttons | Yes |
| Mailing address (for physical catalog) | Long text | Optional |
| Area of interest (optional) | Select | Optional |
What goes wrong with this form
Specific to a catalog request form, not general advice about forms.
Sending unwanted physical catalogs to every request
Assume digital-first: ask format preference and respect it. If someone asks for digital only, do not mail a physical catalog — you waste money and damage trust.
Making mailing address required regardless of format
A buyer who chose "Digital" should not be forced to type an address. Keep the address field optional so it does not block digital-only requests.
Asking too many qualification questions upfront
Keep the form short: name, company, format, and maybe one category. Save budget and timeline questions for a sales call after the catalog arrives.
Questions about this form
Can I use this form to sell to businesses that do not need a full catalog?
Yes. Some requesters just want a price sheet or one-page overview. Send the full catalog anyway; they will ask for a shorter version if they need it.
What if someone selects digital but the address field is filled in anyway?
Only mail a physical copy if they chose "Physical" or "Both". Respect the format preference even if an address happens to be present.
How long should I wait before mailing?
Mail within a week of the request so requesters remember they filled out the form. Older requests have lower engagement.