Advertising inquiry form
An advertiser has three things they are trying to answer — what type of ads you sell, what it costs, and what dates it runs. This form collects those signals upfront. Budget range as a dropdown and ad type as a dropdown tell your sales rep what to quote without a discovery call that could have been a fifty-dollar conversation.
The form beside this text is live. Fill it in and submit it — it validates exactly as it would for a real respondent, and saves nothing.
Budget range as a dropdown speeds qualification
A rep who sees budget range at a glance knows whether to send a test-campaign deck or a six-figure proposal. Free text like "budget is tight" leaves the rep guessing and delays the follow-up.
Campaign dates narrow the sales conversation
Start and end dates tell your sales team whether the advertiser is running a flash promotion or a quarterly brand campaign. The length of the campaign often decides the rate and the package.
No card required.
Advertising Inquiry Form
Live previewHow to build this form
5 steps in the editor. Nothing here needs a paid plan.
- Add short text and email fields for the advertiser, plus phone so your sales rep can reach them.
- Add a dropdown for ad type: display, video, sponsored content, classified ads, etc. — whatever your publication sells.
- Add a dropdown for budget range: under $1k, $1-5k, $5-10k, etc. This tells your sales rep whether the advertiser is testing or committing to a campaign.
- Add date fields for campaign start and end. An advertiser who says "run next month" is different from one who says "January 2025".
- Add an optional text field for the advertiser to describe their product or campaign goals. Route the lead to your sales team via email.
Fields in this form
9 fields, using 6 of the 19 field types available.
| Question | Field type | Required |
|---|---|---|
| Company name | Short text | Yes |
| Your name | Short text | Yes |
| Yes | ||
| Phone | Phone | Yes |
| Ad type interested in | Dropdown | Yes |
| Budget range | Dropdown | Yes |
| Campaign start date | Date | Yes |
| Campaign end date | Date | Yes |
| What are you advertising? | Long text | Optional |
What goes wrong with this form
Specific to a advertising inquiry form, not general advice about forms.
Not asking for budget range
Include budget as a dropdown with realistic ranges. A sales rep who knows the advertiser has $5k to spend pitches differently than one who knows they have $50k. Free text like "negotiable" means your rep starts high and the advertiser counters low, which costs everyone time.
Leaving ad type as free text
Use a dropdown of the ad types you actually sell. If an advertiser types "billboards", your sales team has to call back and explain you do not offer that. A dropdown is what sets expectations upfront.
Not capturing the campaign timeline
Start and end date fields tell your sales team whether there is inventory available and at what pricing. An advertiser who says "run it next month for a few weeks" is vague enough to delay the follow-up by a day. Specific dates get an immediate yes or no.
Questions about this form
What should I ask in an advertising inquiry form?
Company name, contact info, ad type interested in, budget range and campaign dates. These five things tell your sales rep what to quote and when to run it. The specific creative and targeting details come in the sales conversation.
Can the form book an ad spot automatically?
No. This is an inquiry. Your sales team sees the lead, confirms available ad slots for the requested dates, and provides a quote. Once the advertiser approves the quote and provides payment, the ad is booked. The form is the intake, not the booking.
Should I ask what the advertiser is selling?
Optionally. If you reject certain categories (adult products, competitors, etc.), you might ask. If everything is welcome, leave it optional and let your sales rep ask during the call. A company name often tells your team enough.